The challenge
What was getting in the way
A three-person support team handled 20–30 daily calls and emails. Seasonal spikes caused missed calls to disappear, voicemails to go unheard, and leadership to operate without service KPIs.
Manufacturing & Retail
End-to-End Support Automation
BarrierBoss
A connected service workflow that turned missed calls, voicemails, and inbound messages into owned, measurable support work.
GorgiasZapierRingCentralTeamsAI Chatbot
The solution
What was built
Gorgias, Zapier, RingCentral, Teams, and SMS were connected so every inbound contact became a routed, visible, and measurable support item.
- Missed calls converted automatically into assigned tickets
- Teams and SMS alerts triggered for urgent follow-up
- Voicemails transcribed and routed by keywords
- Gorgias rules, tags, macros, and AI quick responses
- Weekly KPI snapshots delivered to leadership
<1 minFirst response on inbound contacts
90%+Missed-call recovery rate
~60 hrs/moTeam capacity recovered
System flow
How the pieces connect
A simplified architecture view. Production details vary by environment, identity model, data policy, and operating constraints.
Capture
Calls, email, voicemailRingCentral + Gorgias→
Convert
Zapier automationTicket creation→
Route
Rules + keywordsOwner assignment→
Alert
Teams + SMSImmediate visibility→
Measure
Weekly KPI snapshotLeadership reportingRelated work
More systems in the same problem family
Start with one workflow
Bring me the process that is slow, manual, or difficult to scale.
In 20 minutes, we can map the bottleneck, identify what is worth automating, and decide whether a proof of value makes sense. No pitch deck required.
Book a complimentary workflow audit →
Can’t find a suitable time on the calendar? Message me on WhatsApp and I’ll do my best to arrange a time that works.
In Riyadh during LEAP 2026 · Remote worldwide · On-site by arrangement